tl;dr
Brian Armstrong, CEO of Coinbase, announced plans to transform the cryptocurrency exchange into an "Everything Exchange." The platform will expand beyond crypto trading to include tokenized real-world assets, stocks, derivatives, early-stage token sales, and prediction markets. This move aims to cre...
Brian Armstrong, the CEO of Coinbase, has announced ambitious plans to transform the cryptocurrency exchange into an “Everything Exchange.” Emulating Elon Musk’s approach with the X platform, Armstrong shared on social media that his team worked intensively in New York, making significant progress by working long hours from 9:00 a.m. to 9:00 p.m., and maintaining high energy throughout the process.
The new vision for Coinbase aims to extend beyond just cryptocurrency trading. According to reports, the platform will soon support trading of tokenized real-world assets, stocks, derivatives, early-stage token sales, and prediction markets. Max Branzburg, Coinbase’s vice president of product, emphasized that the company is building “an exchange for everything,” bringing diverse assets on-chain to create a faster, more accessible, and global economy.
This strategic expansion places Coinbase in closer competition with platforms like Robinhood, Kraken, and Gemini, all of which have introduced tokenized equity trading for their users. Armstrong’s plan mirrors Elon Musk’s efforts with the X app, which is evolving into “The Everything App” by adding functions like job listings, dating features, and an internal payments system.
Interestingly, Musk himself draws inspiration from China’s WeChat, a messaging app that has grown into a super-app offering services from food delivery to payments. Coinbase’s transformation is thus part of a broader trend towards creating multifunctional platforms that centralize a variety of financial and social services within a single ecosystem.